About the project

Karen is a spiritual accountant and bookkeeper. She came to me with this website project wanting to change up the tone of her business. Her old site had more of a corporate vibe, but she’s transitioning into not only bookkeeping and accounting services but also money mindset coaching and other healing practices.

After several conversations and a couple of fun questionnaires that I had her fill out, we came up with a nice balance of woowoo and practical so that the copy is using her authentic language and also speaking directly to her ideal client. For SEO, keywords are strategically used throughout the site.