Beat the FB Algorithm blog

Here are 2 Ways to Work the Facebook Algorithm like a CHAMP

1: Post VIDEOS

You can’t avoid it. Especially if you want to see any type of engagement on your business page, you have to start posting videos on a regular basis.

One way is to produce pre-recorded videos. You can all a little “production value” to these with music or text overlays.

TIP: Have a content day where you bulk-record a bunch of videos that you can pull bits and pieces from to make shorter videos. Depending on your setup, all you need to do is change your shirt a couple times and it will look like you have time to record videos all day erry day.

LIVE video is really going to bump you up in the algorithm. It’s kinda scary at first, but if you’re like me the hardest part is hitting “Start Live Video” and then you just start talking! Put your LIVE video schedule on your calendar or to-do list, figure out some topics to talk about, and then follow through.

You can also join my free LIVE Video Challenge Group for extra accountability! Just go Live on Facebook 3X per week from May 6 – May 31 and tag me in it for your chance to win a $25 Amazon Gift Card and free 60-minute Content Marketing Strategy Session with me 🙂

JOIN HERE

2: Start or Stay Active in a Facebook Group

I personally love groups. I feel so safe and comfortable in them. Posting to just regular Facebook is like the wild wild west. Anyone can just dish out unsolicited advice at their own discretion and it gets to be “too much” sometimes.

Facebook is rewarding active groups, and you’ll even be able to run paid ads for your Facebook Groups soon.

You can start a group for moral support, for inspiration, for your local community, for people with similar interests, as a book club, as a fan club… the options are endless.

Then, once you have your group set up, invite people to join and stay active. The more active the group, the higher you will rank in Facebook search.