About the project

When Jameca Lyttle, founder of The Capricious Traveler, came to me with her idea I was more than a little excited to help out. We share a passion for travel and astrology, and I loved the way the incorporates both in her travel journal. As I was editing her entries and optimized them for SEO my wanderlust set in big time, too, which is exactly the idea of the blog.

I helped her edit her writing and format it in a way that made it easy to read for anyone who lands on her site. There’s a craft to online writing. You want to keep it clever, grammatically correct, appropriate, and very easy to consume. I optimized each entry for SEO both on-page and on the backend, and helped define her voice and tone throughout the site.