About the project

This advertising and digital marketing company wanted to optimize their website for SEO and also change the tone of the copy to be more cohesive and reflect the services that they were offering.

I updated the H1 headline on the homepage for SEO which resulted in an increase in Google search results for the client. The website copy went from confusing and wordy to clear and concise. We also rolled out a new blog strategy and started posting regular articles that were also optimized for SEO.